FOURWIDE
THE RACER'S BRAND
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FOURWIDE HUB

MEET FULL 8 SPORTS MARKETING

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At the start of the ‘18 season Dani Seipp launched FULL 8 Sports Marketing. Full 8 Sports Marketing is dedicated to assisting drivers and teams secure the resources necessary to be competitive in all levels and classes of racing. This is achieved through the marketing process that focuses on building and maintaining relationships with companies looking to brand their products and services in a unique way.

WHAT IS FULL 8 AND WHAT DO YOU DO ?

Full 8 Sports Marketing is a marketing firm geared towards helping dirt racers secure the resources they need to be competitive in their chosen class. Basically, we work with racers to get sponsorships and build relationships with their marketing partners. 

HOW DO YOU THINK THE FIRST YEAR OF FULL 8 WENT?

Our first full year went great! We wanted to start off small and allow ourselves some wiggle room for trial and error as we knew there was a lot we wanted to try to do. We have a great core group of drivers who work really well together and who represent what we want in a racer; pure passion! 

WHAT WORKED WELL?

I think the best part about it is that we are a team. The drivers all help each other out and root for each other, even when they are competing against each other. I ask for their input a lot and they give valuable feedback that lets us keep growing and getting better. Building relationships with sponsors can be difficult but I think having the trust between the drivers and me makes that foundation with their marketing partners that much stronger because they get to use me a a guinea pig.

WHAT WERE SOME OF THE HIGHLIGHTS?

We had 2 guys with breakout seasons! Both Kneer and Heath had their best seasons to date in 2018. That is what we are all about, getting everyone where they want to be, whether its just a weekend racer who dabbles with different things on the track, or the serious racers who are looking to be the best of the best. 

WHAT ARE THE GOALS FOR FULL 8 IN ‘19?

Our goals boil down to our drivers' goals. They all have different things they want to accomplish and our goal is help them get there! We also, want to help more drivers. Its a unique dynamic with the team approach but it makes for a great support system both on and off the track.

HOW DO YOU HELP DRIVERS AND TEAMS?

Full 8 helps driver reach their goals by acquiring and activating sponsorships, managing social media, managing public relations and coordinating events as needed. 

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Dani has been a big part of my racing program. Starting with Blue Cord Media, then to Full 8 Sports. Everything she does is professional and on point! Most of the Sponsors I had over the last few years were a direct result of her work. I thank her for everything she has done for our Team!!
— RYAN HEATH
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Dani has been super helpful on the marketing side of my racing ! She has taught me some of the logistics of how to be marketable to potential sponsors, as well as building my racing resume.
She has also helped to promote my racing through the weekly recap articles and social media posts.
Besides all the help , Dani is super fun to work with and it is very clear that she wants the best for all of her clients.
I am grateful to have her and FULL8 on board.
— Stephen Kneer
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LAST WORDS FROM DANI :

My drivers, without them taking a chance on me Full 8 would still just be a dream; Tomm Gomm, Ryan Heath, Jake Gomm, and Stephen Kneer. 

Your job is to race, let us take care of the rest!
— Dani Seipp
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CONTACT FULL 8 AND DANI SEIPP :

https://www.full8sportsmarketing.com/